Aimee obtained her UI/UX product design degree from the Pratt Institute in Brooklyn, New York.
The challenge was a personal project to create a simplified, user-friendly, curated restaurant and drink application in the new COVID atmosphere while improving the overall user experience.
This project included user surveys and user interviews to understand the end users overall needs and pain points. Mind maps, empathy maps, journey maps and user personas were created to further understand the end user, psychology, and goals in creation of the final product design. Concept sketches, style tiles, inspiration collages and wireframes were created in the initial design idea and planning phases before creation of a high fidelity prototype utilizing multiple design platforms.
Welcome Roy- A curated, simplified restaurant and drink application. Your way.
Preview Luxury Car Rental Concept