Aimee L. Nielsen

 Before pursuing a  Fashion Design degree at one of the worlds' foremost fashion design schools,  the Fashion Institute of Technology in New York City, New York; Aimee practiced as a litigation attorney in Miami, Florida where she is a licensed attorney in Florida and the District of Columbia.  She previously obtained a Bachelors Degree and Law Degree at the University of South Dakota.   


After releasing her first collection in 2018, The Deco Collection, she was selected to showcase her  designs at two New York Fashion Week runway shows, that were recommended by the New York Times.   

 Practically living in activewear textiles previously as an NCAA athlete sparked a passion for creating unique designs using activewear textiles. 


Aimee  ran NCAA collegiate cross country and track for the University of South Dakota. In her time at the University she was a cross country All-American, Academic All-American and a multiple time conference champion and national qualifier in cross country, indoor and outdoor track in distances  that included : 6,000 meters, 1600 meters, 3,000 meters, 5,000 meters,  a member of a school record setting 4x800 meter relay and distance medley relay teams. She was the first woman at the University of South Dakota to become a NCAA Conference cross country  champion for the school.  After law school, Aimee continued her training for running in Flagstaff, Arizona; one of the United States' top training cities for elite distance athletes.


 Aimee's prior experience as a NCAA athlete, avid cyclist, runner, all around sports enthusiast, and a  litigation attorney has shaped her design aesthetic in a truly unique way.    

 When asked about certain experiences that have shaped her design aesthetic  and inspiration she states:  


"  I grew up in  a very athletic family. From a very young age I began following my grandfather around at the golf course, to football and basketball games. I was taught how to play multiple sports young. I was never not playing some kind of sport. For me as an athlete, particularly a collegiate athlete, being dressed in athletic clothing often times more than 'regular clothes'  sparked a passion  for specific textiles. My involvement with running and cycling only magnified this passion. My design inspiration often has come from my prior experiences as a litigation attorney, specifically a construction litigation attorney. As a construction litigation attorney you are constantly studying architecture, construction materials, and why things are constructed and built a certain way. Often times my design inspiration comes from  looking at architecture and the lines , patterns, and geometric shapes that are created when different materials are merged together. To me, it's fascinating.  I am continually inspired by bright dramatic colors and patterns created by nature.   I am always designing in my head and thinking of ways I can transcend my visions with activewear textiles." 


 Aimee is often asked about her striking transition into fashion from the law. Aimee states, "  I've had the opportunity to become a represented model and actress with  agencies and it was not until I had those creative experiences that it became clear to me what I was meant to be doing. I began sewing, designing, and creating my own clothes and workout clothes. I kind of jumped right in and started sewing with difficult activewear textiles.  I think it gets to a point where you cannot ignore your soul's purpose any longer."